Spotify to buy ad tech firm Megaphone to monetize podcasts
Spotify to buy ad tech firm Megaphone to monetize podcasts Spotify has agreed to buy podcast advertising and publishing platform Megaphone, reports Reuters. The reported deal amount is $235 million. The company will use Megaphone’s technology to create targeted ads and make its proprietary ad monitoring tools available to third-party podcast publishers. Spotify, which earns […]
What’s Up: Week of November 2nd
Tesla launches $250 tequila online, quickly ‘out of stock’ Tesla launched its own brand of tequila on the electric car maker’s website, reports Reuters. Musk tweeted the idea of “Teslaquila” on April Fool’s Day 2018, which many of his followers considered a joke. However, Musk’s efforts to trademark the drink in October of […]
What’s Up: Week of October 26th
Mobile game startup Scopely raises $340 million Mobile game developer and publisher Scopely raised $340 million in its latest round of funding, led by Wellington Management and NewView Capital, reports Reuters. The valuation nearly doubled to $3.3 billion, compared with the valuation after the last round a year ago. The new funding would be […]