3 mins read

Designing a Retainer Model for Consumer Products: A Practical Framework

Introduction Subscription and retainer models are no longer exclusive to SaaS or professional services. Consumer brands — especially in health, wellness, and beauty — are increasingly adopting retainer-based pricing models to stabilize cash flow and deepen customer relationships. This paper illustrates how such a model can be designed for a physical product sold in three […]

3 mins read

Useful Ratios to Use for Presenting Financial Performance

Please read the following two statements: In 2019, our company has increased its net profit from USD 30,000 to USD 50,000. In 2019, our company has increased its net profit to USD 50,000, a 10% increase in profitability. Have you noticed any differences in comprehension while reading the above two statements? In the 2nd statement, […]

2 mins read

Why Cash Flow Forecasting is Crucial for a Business

  Cash flow and liquidity have gained great importance in the business world at the expense of profit and profitability indicators. The underlying approach is the fact that although a business may have a solid profit at the end of a financial year, liquidity situation cannot be so good, and the exclusive focus on obtaining […]